![]() ![]() ![]() Zuboff guesses you don't: 'Surveillance capitalism's reliance on secret operations means that most of us simply do not and cannot know the extent to which our phone doubles as a tracking device for corporate surveillance' (243). I suppose that you know this perfectly well. ![]() Yet if you voluntarily carry a smart phone, and use it for any of the above activities, all this and more is what Google and Facebook do with the data you willingly or unwittingly provide. How would you feel if the government made you carry an electronic tagging device wherever you went? How about if it required you to send personal correspondence, maintain social networks, make purchases, and endorse things you liked, all on the same device? What if it analysed the data you generated to produce a profile of your habits, tastes, preferences, purchases and daily itineraries, then sold this information to third parties? And went on to develop technologies that could assess your psychological make-up and emotional state, in order to tap into your inner feelings and current state of mind, and trigger behaviour that suited its purposes? I'm guessing you might complain. ![]()
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